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POM Wonderful Presents: The Greatest Movie Ever Sold | 2011 | PG-13 | - 4.1.5

Director Morgan Spurlock turns the camera on himself once again in a documentary about the branding, advertising and product placement that we find in movies and television. Also with interviews with Noam Chomsky, Ralph Nader, Brett Ratner, Antonio Reid and Jimmy Kimmel. [1:30]

SEX/NUDITY 4 - A man explains to several men and women, while showing them illustrated storyboards, that juice has been proven to assist men with erectile dysfunction; he then shows them an illustrated picture of himself with a visible erection under his pants.
 We see brief clips of the following: two men sitting next to a woman, both rubbing her legs and one appears to be licking her face; two women rubbing a man's partially bare chest; the shirtless chest of a man; a woman wearing a string bikini, with her bare torso and cleavage visible before a man wraps her in a towel; a man and a woman kiss; and three young women are seen sunbathing in bikinis and cleavage is visible. An older man's shirt is seen partially unbuttoned, a portion of his bare chest is visible and his hand rests on a woman's thigh.
 We see still photographs of the following: two shirtless men; a man kneeling with a woman's arms draped around his waist and legs; and a woman wearing a bra.
 A man's bare chest, obscured by advertisements and with a placard covering his crotch, is seen on print ads, including on coffee cups, in-store promotions, on pizza boxes, DVD boxes, and posters. A man's bare chest and back are visible as he walks around with a towel tied around his waist. A man is seen in a bathrobe; no nudity is visible. We see a portion of a man's upper chest and a boy's chest when they are shown in a bathtub. Two male toy figurines are depicted shirtless.
 A man explains to several men and women, as he shows them storyboards, that he had envisioned women with breasts stacked on top of one another, rather than side-by-side and we see an illustration of two women with their (covered) breasts stacked on top of one another.
 A man jokes over the phone with another man and a woman that a portion of the film is going to be shot with him in the bathtub, soaping up his hair, then the hair of his son, also in the bathtub, and then a horse standing in the bathtub. During a phone conversation, a man jokes that a movie would be made with nudity. A man jokes that nudity in a film would be the only way he would see it. A man jokes with another man that something is going to be "Hot like a wet T-shirt."


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VIOLENCE/GORE 1 - We see clips of the following: a man driving a car and the passenger whips forward as the driver crashes into the side of another car; a man being shot in the chest, and falling to the ground with a small amount of blood on his chest; a man being hit in the head by a television flying through the air; and a robot flying through the air is struck by bullets, it is unfazed, lands on the ground and sets a building on fire with a jet of fire from its hands.
 A man shows another man an illustration of a man with a crown of thorns on his head.


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LANGUAGE 5 - About 3 F-words (1 not fully enunciated, 2 scatological terms, 4 anatomical terms, 3 mild obscenities, name-calling (blithering idiots, ugly, stupid, inadequate, shameless, jerk, idiot, average Joe).


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SUBSTANCE USE - Throughout the movie we see advertisements including posters, commercials and photographs of alcohol, and a man jokes that his self-identity is as an alcoholic. We see an animated camel and cowboy smoking cigarettes while we hear a man's conversation with another man about having a smoking cowboy and camel featured in a movie.


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DISCUSSION TOPICS - Product placement, co-promotion, brand collateral, payola, the idea of "selling out," moral and artistic dilemmas, neuro-marketing, dopamine, Pavlov's dog, manipulation of media, Sao Paulo Clean City Act, "faction" (fact and fiction), brand personalities.

MESSAGE - The marketing of products in movies and television is pervasive and actually relatively transparent.

CAVEATS

Be aware that while we do our best to avoid spoilers it is impossible to disguise all details and some may reveal crucial plot elements.

We've gone through several editorial changes since we started covering films in 1992 and older reviews are not as complete & accurate as recent ones; we plan to revisit and correct older reviews as resources and time permits.

Our ratings and reviews are based on the theatrically-released versions of films; on video there are often Unrated, Special, Director's Cut or Extended versions, (usually accurately labelled but sometimes mislabeled) released that contain additional content, which we did not review.


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