Unfrosted | 2024 | PG-13 | – 3.4.4

Why is “Unfrosted” rated PG-13? The MPAA rating has been assigned for “some suggestive references and language.” The Kids-In-Mind.com evaluation includes a kiss, several sexual references and innuendo, a gunshot that does not harm the victim, a riot resembling January 6th, a fire that kills a man and resembles the pre-launch test tragedy of Apollo 1 that killed astronaut Gus Grissom and crew, children eating from dumpsters, a lot of yelling and arguments, and some strong language. Read our parents’ guide below for details on sexual content, violence & strong language.

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In 1963, the Kellogg’s and Post cereal companies raced with each other to reach the market with the first toaster pastry, as if it were as important as the space race. The result was a war between developers of Pop Tarts and Country Squares (Toastems). With Jerry Seinfeld, Amy Schumer, Melissa McCarthy, Jim Gaffigan, Max Greenfield, Hugh Grant, Peter Dinklage, Christian Slater, Dan Levy and Bill Burr. Directed by Seinfeld. Several lines of dialogue are spoken in gibberish fake languages and are used by characters to make fun of Italians and Russians. [Running Time: 1:33]

Unfrosted SEX/NUDITY 3

 – A man and a woman kiss quickly. A man and a woman do the twist, dancing closely.
► Twin women visit the US President and a few days later a newscast states that they are both pregnant with twins. The head of the USSR tells a woman that she must have sex with him (she does not). A man and a woman flirt with smiles and she stares at his clothed buttocks as he walks away.
► A woman on a poster wears a hip-length negligee and holds a large Pop Tart broken in half diagonally to cover her crotch and thighs (it seems to resemble female genitalia). A man in a shower is covered in lather and we see parts of his shoulders and arms. Two women wear several tight suits that hug and emphasize their breasts and buttocks.

Unfrosted VIOLENCE/GORE 4

 – A man jumps onto a stage, shoots another man, and runs off stage; the victim is uninjured because the bullet hit the metal covering of a pastry in his pocket. A ventriloquist is dragged away and a gunshot sounds off-screen; the camera cuts to his dummy, lying broken on a patio.
► A man in a space suit puts a Pop Tart into a toaster in a fallout shelter, his oxygen hose breaks and spews oxygen into the toaster, which explodes in flames and smoke, and we hear that he was vaporized; debris is spread all over the floor and ground outside and at his outdoor funeral, cereal mascots lower the coffin and fill the grave with cereal and milk as his widow shouts angrily and leaves (the scene is constructed as a comedic reference to the death of astronaut Gus Grissom during a pretest of the Apollo 1 mission in 1967).
► A woman shouts angrily at a male assistant and she later hits him in the head with a typewriter, he falls, and she later snaps a rubber band into his eye (no injuries are shown). A man lifts a young boy out of a chair and shakes him hard. A young boy leans over a roller massager, accidentally turns it on, and his necklace pulls him partially into the rollers, but the machine throws him across the room onto the floor, where he is unhurt.
► Many mascots storm the Kellogg’s building that looks like a government building, and riot in the manner of the January 6, 2020 Capitol Insurrection; the leader is shirtless with tiger stripes painted on, with a tiger skin helmet and long black horns that he threatens to use on a man to put his eye out; mascots fall off a wall and out of sight and we hear that the tiger-man defecated in a hallway. A man and an alien wearing space suits in a TV commercial fight with sticks and a cereal mascot enters and beats the man as the scene ends.
► A man sits on an electric roller massager. A boy and a girl eat from a dumpster, are dumped into a garbage truck, they get out and jump into another dumpster (they are unharmed but grimy); they later say that owners are spraying the dumpsters with coyote urine to keep kids out of them. A man is given a bottle of rancid milk to smell, he passes out, and wakes up in a dark room where he is interrogated and threatened by many milkmen; he is forced to run a gauntlet of cows with their buttocks facing the aisle and the man screams as he grimaces and runs to escape. A chef creates a large ravioli filled with sea monkeys and a creature comes alive, hiding in air ducts and scaring screaming women as it grows a face and whimpers. A toaster catches fire, and a man inserts metal tongs and shakes when he is shocked and yells in pain. A toaster catches fire and smoke in close-up and takes off like a rocket. When a new shelf-stable pastry is put into grocery stores, crowds of children pull all the boxes from the shelves and we hear that six stock boys were bitten during the rush.
► A woman yells at a janitor, startling him. A woman yells at a UNIVAC computer. A woman tells a man, “I hope you die in a car fire.” A man threatens to break a man’s bones, startling him. Several arguments occur between men and women in different settings.
► A Cuban sugar plantation owner is portrayed in the manner of a drug lord and says, “Pay us or we kill you.” A sugar substitute called Carcin-O-Sweet is said to have many bad side effects. A man complains that a gangster gave him diabetes somehow. A man in a meeting opens a tin of fruit goo and everyone coughs, moans at the smell, and runs out of the room.

Unfrosted LANGUAGE 4

 – 5 sexual references, 6 scatological terms, 12 anatomical terms , 15 mild obscenities, name-calling (dingus, stupid, crazy, insane, idiots, nitwits, flyboy, flaketown, alcoholics, company man, chain smoking Corvette guys, Cabbage Patch, greedy, ruthless, fruit juice in pants, dirt digging Michigoon, ding dong, snoozer, million-dollar abacus, cowhuggers, Russkies, commies, noodle sucking garlic knot, lactose lowlifes, sugar shills, vulgar, vulgarians, buffoons, whoosie-whatsis, horse feed, feral, trench-footed furballs, carpet critters, Florsheim, square, wizard faced news monkey), exclamations (shut-up, screw up, wow, oy vey), 5 religious profanities (GD), 7 religious exclamations (e.g. oh my God, thank God, God, for the love of God, God of mediocrity, God knows, Ave Maria [sung]). | profanity glossary |

Unfrosted SUBSTANCE USE

 – Several scenes show a man drinking from a beer bottle or glass of whiskey, a woman sips a Martini in several scenes, a party scene includes men and women dancing and sipping from beer bottles while a man chugs beer from a hose attached to long metal underpants filled with beer, a dimly lit bar includes a man sitting at the bar as he drinks a vodka shot, and a cereal is named Count Vodcula and is said to be liquor-filled. A man and two women light and smoke cigars and the woman coughs, and two adult mannequins as well as a child mannequin and a fake dog hold cigarettes in their mouth or hand.

Unfrosted DISCUSSION TOPICS

 – Corporate America, the 1960s, cultural pop icons, advertising in the food industry, sugar content of foods, target markets for advertisers, sarcasm, competition, corporate espionage, greed, anger, violence, ethics, safety, the death of astronaut Gus Grissom and the crew of Apollo1 during pre-launch testing.

Unfrosted MESSAGE

 – The food industry is a hotbed of competition with some questionable practices.